If you like the idea of starting a sip and paint studio but don’t want to start from scratch, there are plenty of existing brands with franchise programs that you might consider.Pearl started as a 22-seat food bar with a single table-many nights fights broke out in line over that table-and an open kitchen, one of, if not the first, in NYC. But you can also advertise locally in newspapers, outdoor ads, or even sponsor local events where your target market may be present.
You can take out search ads and social media ads to reach more customers online and direct them to your website where they can book a party. Market Your Offeringsįrom there, you may also want to consider marketing your business in other ways. So if you have social media accounts that they can tag or link to, you’ll be even more likely to grow via word of mouth. Since it’s such a visual experience, customers are likely to share their creations and fun times with friends online. However, this type of business can also benefit from an active presence on social media platforms like Facebook and Instagram. At the very least, you’ll need a website and Google My Business Listing that offers your hours, location, contact information, and probably a way to book online.
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But in nearly every case, you’ll need a business license, inspection of your location, and tax and zoning permits.Įven though paint and sip businesses serve customers in person, you still need an online presence to let people know you’re there and give them information about how to book an event. So check with your city or local chamber of commerce to get the specifics for your area. Check Local RegulationsĮvery state and local community has their own set of rules for registering new businesses.
You also need to make sure the building has enough space for large parties to set up easels and view your inspiration art in one large room. So a walkable location would help with that. You may also want to offer walk-in classes during the day to supplement your earnings from evening parties. Though people usually book parties ahead of time, a location in a downtown area or business district increases the chance that they’ll actually think of your business the next time they’re planning a fun outing or special event.
And it helps if it’s somewhere centrally located. Sip and paint businesses do usually require a physical location. If this concept is employed, the only thing setting you off from the competition is the price, and inevitably, novices believe if they copy a successful business and offer a lower price they will be successful - which couldn’t be further from the truth.” Find the Right Location Or you could even focus on date night events or specific types of art like “paint your pet” classes.īrian Bullard of The Paint & Wine Studio National Training Center wrote, “Creating a unique business is not the matter of copying the exact model of a competing business and “painting” it a different color. You could also offer sip and paint for kids with juice and easy art options. For example, many of these studios are already popular with the “girls night out” crowd - so you might opt for a craft beer as your sip of choice over wine. If you want to open your own independent sip and paint studio rather than opting for a franchise, you may want to consider a niche to help you stand out. Get in on the action – here’s how to open your own paint and sip studio. One of the hottest business trends involves both drinking and painting. However, you could also opt to start your own independent version of this business model, perhaps with a unique spin of some kind. If you’re interested in getting started with a recognizable brand behind you, there are some options to consider below. Many of these studios have popped up around the country thanks to franchise programs. It’s something that can appeal to a wide base of potential customers, from bachelorette parties to corporate team building outings. This type of business model tends to appeal to potential entrepreneurs because it mixes creativity and fun. As for the sip portion of the event, most venues have a BYOB model, but some do offer bar service or retail options as well. The business owner supplies a canvas and paints to each attendee, along with an example piece of art that everyone can use as inspiration for their own work. Most of these businesses host private parties with groups of friends, family members, or business colleagues. If you’re unfamiliar with how paint and sip studios operate, here’s the basic gist. But the concept has moved into many more communities thanks in large part to franchise programs over the last several years. A few of the big names in this space, like Painting with a Twist and Pinot’s Palette, actually launched in the 2000’s. Paint and sip businesses have really taken off over the past decade.
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